(PRWEB) January 22, 2010 -- 2M Realty recently introduced its link exchange program and real estate (http://www.2mrealty.com/) directory for websites to backlink to each other. Real estate websites that reciprocate links with 2M Realty can help create a real estate network and assist each other with search engine placement.

"Networking your website and getting trusted websites to link to you is a key component to getting your site placed at the top of the search engines,” said Mark W. Martin, principal broker for 2M Realty. "The more websites with related content that link to your site the better your site shows up in search engines, and vice versa. It becomes a win-win for both websites when backlinks are used."

To have a good real estate website it needs proper coding, good structure, simple navigation, clear messages, relevant content, an MLS (http://www.2mrealty.com/idx) feed, and is also visually pleasing to look at. Yet, having all these things in place will not guarantee website traffic or being listed at the top of the search engines. A website also needs to engage in social networking and backlinking to promote website popularity, traffic and search engine placement.

"The real estate industry has seemed slow to adapt to the Internet and its possibilities. The Houston real estate (http://www.2mrealty.com/) market is filled with companies that have a website, but the vast majority of these websites receive little exposure and internet traffic," said Martin. "Many professionals flat-out ignore the Internet, while others purchase website templates with canned content, no easy way to update it, no website optimization, and do not participate in networking and backlinking. And, then they wonder why they do not receive inquiries or leads."

2M Realty is interested in exchanging backlinks (http://www.2mrealty.com/backlinks.php) with other real estate and real estate related websites, including sites for real estate agents and brokers, mortgage companies, title, movers, home inspectors, home repair and other companies in the real estate business. Each backlink submitted will be manually reviewed and reciprocating backlinks verified prior to publishing them on the 2M Realty website. Periodic checks will also be performed to ensure that reciprocating backlinks remain valid.

"Social networking is changing the way the Internet is used and, much like networking in person can lead to opportunities, networking your website gives it an opportunity to succeed," said Martin. "Related websites should backlink with each other on a local, State-wide and National level. For example, a website owner in the Humble real estate (http://www.2mrealty.com/humble.php) market should network with website owners in the Greater Houston area, such as the Clear Lake real estate, Conroe real estate, Kingwood real estate and Tomball real estate markets; and, they should also network with related websites across the United States."

To learn more about the 2M Realty backlink program go to 2mrealty.com/backlinks (http://www.2mrealty.com/backlinks.php).php.

About 2M Realty:

2M Realty has simple goals in mind: Simplify the real estate process, reduce stress for buyers and sellers, earn client trust, and keep client trust. These simple but lofty goals are backed by over 20-years experience as a Texas real estate broker and Houston Realtor. 2M Realty actively works in the Greater Houston real estate market, including the Clear Lake real estate, Cypress real estate (http://www.2mrealty.com/cypress.php), Sugar Land real estate, and Tomball real estate sub-markets.

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